Revenue Tracking

What is Revenue Tracking?

Revenue tracking allows you to measure sales, purchases, and transactions on your website with full attribution to traffic sources, UTM campaigns, and landing pages. This helps you understand which marketing channels drive actual revenue.

Basic Revenue Tracking

Use the window.invoker.trackRevenue() function to track revenue events:

// Track revenue
window.invoker.trackRevenue({
  amount: 99.99,
  currency: 'USD',
  transaction_id: 'ORDER-12345'
});

E-commerce Implementation

For e-commerce sites, track detailed transaction information including individual items:

// On order confirmation page
window.invoker.trackRevenue({
  amount: 249.97,
  currency: 'USD',
  transaction_id: 'ORD-2026-05-11-8429',
  items: [
    {
      name: 'Concert Ticket - VIP',
      product_id: 'TKT-VIP-001',
      quantity: 2,
      price: 99.99
    },
    {
      name: 'Parking Pass',
      product_id: 'PARK-001',
      quantity: 1,
      price: 49.99
    }
  ]
});

Implementation Examples

<!-- On your order confirmation page -->
<script>
  // Get order data from your backend
  const orderData = {
    id: '<?php echo $order->id; ?>',
    total: <?php echo $order->total; ?>,
    currency: '<?php echo $order->currency; ?>',
    items: <?php echo json_encode($order->items); ?>
  };

  // Track revenue
  window.invoker.trackRevenue({
    amount: orderData.total,
    currency: orderData.currency,
    transaction_id: orderData.id,
    items: orderData.items
  });
</script>

Revenue Attribution

Revenue is automatically attributed to:

• Traffic Source: Direct, Referral, Social, Search, etc.
• UTM Parameters: utm_source, utm_medium, utm_campaign
• Referrer: Which website sent the visitor
• Landing Page: First page of the session

Parameters

Item Object Properties

Viewing Revenue Data

Revenue data is available in the Revenue section of your dashboard:

1. Navigate to your site dashboard
2. Click "Revenue" in the sidebar
3. View total revenue, transaction count, and average order value
4. See revenue by traffic source, UTM campaign, and landing page

Best Practices

• Use Transaction IDs: Always include unique transaction IDs to prevent duplicate tracking if users refresh the confirmation page
• Track on Confirmation Page: Only track revenue on the final order confirmation page after payment is complete
• Include Currency: Always specify currency for international businesses
• Add Item Details: Track individual items for product performance analysis
• Test Thoroughly: Test revenue tracking on a staging environment before deploying to production

Common Use Cases

SaaS Subscriptions

Track subscription sign-ups and renewals:

window.invoker.trackRevenue({
  amount: 99.00,
  currency: 'USD',
  transaction_id: 'SUB-' + subscriptionId,
  items: [{
    name: 'Pro Plan - Annual',
    product_id: 'PLAN-PRO-ANNUAL',
    quantity: 1,
    price: 99.00
  }]
});

Event Tickets

Track ticket sales for events:

window.invoker.trackRevenue({
  amount: 150.00,
  currency: 'USD',
  transaction_id: ticketOrderId,
  items: [{
    name: 'Concert - General Admission',
    product_id: 'EVENT-CONCERT-GA',
    quantity: 2,
    price: 75.00,
    event_date: '2026-06-15'
  }]
});

Digital Products

Track downloads and digital product sales:

window.invoker.trackRevenue({
  amount: 29.99,
  currency: 'USD',
  transaction_id: downloadId,
  items: [{
    name: 'eBook: Web Analytics Guide',
    product_id: 'EBOOK-001',
    quantity: 1,
    price: 29.99,
    format: 'PDF'
  }]
});