Invoker Analytics/Documentation
Features

Dashboard Overview

Learn how to use the Invoker Analytics dashboard to understand your website traffic.

Dashboard Layout

The Invoker Analytics dashboard provides a comprehensive view of your website's performance. Here's what you'll find in each section:

Summary Cards

At the top of the dashboard, you'll see summary cards showing key metrics:

  • Pageviews: Total number of page views in the selected period
  • Unique Visitors: Number of unique visitors to your site
  • Sessions: Total browsing sessions
  • Bounce Rate: Percentage of single-page sessions
  • Avg. Duration: Average time spent on your site

Time Series Chart

The main chart shows your traffic trends over time. You can:

  • Toggle between pageviews and visitors
  • Hover over data points for detailed information
  • Identify traffic patterns and anomalies

Analytics Sections

Below the main chart, you'll find detailed breakdowns:

Top Pages
Your most visited pages ranked by hits and unique visitors.
Referrers
Where your traffic comes from - search engines, social media, etc.
Locations
Geographic distribution of your visitors by country and city.
Devices
Browser and operating system breakdown of your audience.

Date Range Selector

Use the date filter in the top-right corner to change the time period:

  • Today: Real-time data from the current day
  • Last 7 Days: Weekly overview
  • Last 30 Days: Monthly trends
  • Last 12 Months: Annual performance
  • Custom Range: Select specific start and end dates

Comparison Data

The dashboard shows comparison percentages next to each metric, comparing the current period to the previous period:

  • Green arrows indicate improvement
  • Red arrows indicate decline

All Sites Overview

If you manage multiple websites, use the "All Sites" view to see aggregate statistics across all your properties in one unified dashboard. This is perfect for:

  • Agency owners managing client websites
  • Businesses with multiple domains
  • Getting a quick overview without switching between sites

Real-time Analytics

The Real-time section shows current activity on your website:

  • Number of visitors on your site right now
  • Currently viewed pages
  • Live visitor locations
  • Recent pageviews as they happen

Data refreshes every 5 seconds to give you an up-to-the-minute view of your traffic.

Performance Features

The dashboard has been optimized for maximum performance:

Consolidated API Endpoint

The dashboard uses a single optimized API endpoint that fetches all data in one request:

  • Overview statistics (pageviews, unique visitors)
  • Time-series data for the main chart
  • Top pages ranking
  • Top referrers breakdown

This consolidation reduces dashboard load time by 75% compared to making separate API calls for each section.

Skeleton Loading

While your dashboard data loads, you'll see professional skeleton animations showing the structure of your analytics. This provides immediate visual feedback and improves perceived performance, making the dashboard feel instant even on slower connections.

Intelligent Caching

Dashboard data is cached based on your selected date range:

  • Today: 5 minutes cache (frequently updating data)
  • Yesterday: 15 minutes cache
  • Last 7 Days: 10 minutes cache
  • Last 30 Days: 15 minutes cache
  • Last 90 Days: 30 minutes cache

Tips for Dashboard Usage

  • Check the dashboard regularly to spot trends early
  • Use the comparison data to measure the impact of marketing campaigns
  • Pay attention to bounce rate - high rates may indicate content issues
  • Monitor referrer data to understand which channels drive the most traffic
  • Use location data to optimize content for your primary audience