Invoker - Website Visitor Analytics

What are Goals?

Goals are specific actions you want visitors to take on your website. Unlike events, goals are predefined conversions that you track over time with optional monetary values.

Conversion Tracking

Measure how many visitors complete desired actions like purchases or signups.

Revenue Attribution

Assign monetary values to goals to calculate ROI and revenue per visitor.

Creating Goals

To create a goal in Invoker Analytics:

Go to your site's Settings page
Navigate to the Goals section
Click "Add Goal"
Configure the goal settings

Goal Configuration

Field	Description
Name	A descriptive name for the goal (e.g., "Purchase", "Newsletter Signup")
Event Name	The event that triggers this goal (must match your tracking code)
Value	Optional monetary value for the conversion (e.g., 49.99)

Tracking Goal Completions

Goals are triggered when the matching event is tracked. Make sure your event name exactly matches the goal's event name:

Example: E-commerce Purchase

// When a purchase is completed
invoker('event', 'Purchase', {
  props: {
    product: 'Pro Plan',
    price: 49.99
  }
})

// Goal configured with:
// - Name: "Pro Plan Purchase"
// - Event Name: "Purchase"
// - Value: 49.99

Dynamic Goal Values

For variable-value goals (like e-commerce purchases), you can pass the value with the event:

// Track purchase with dynamic value
invoker('event', 'Purchase', {
  revenue: orderTotal,  // Dynamic value from your checkout
  props: {
    order_id: orderId,
    items: itemCount
  }
})

Common Goal Examples

E-commerce Goals

Add to Cart - Track when items are added to shopping cart
Begin Checkout - Track checkout initiation
Purchase - Track completed purchases with revenue

SaaS Goals

Free Trial Start - Track trial signups
Plan Upgrade - Track subscription upgrades
Feature Activation - Track key feature usage

Content Goals

Newsletter Signup - Track email list growth
Content Download - Track PDF/resource downloads
Video Complete - Track video view completions

Viewing Goal Data

Goal performance is displayed in multiple places:

Dashboard: See total goal completions in summary cards
Goals Page: Detailed breakdown of each goal's performance
Reports: Include goal data in automated email reports

Goal Metrics

Completions: Total number of goal conversions
Value: Total revenue/value generated
Conversion Rate: Percentage of visitors who completed the goal
Avg. Value: Average value per conversion

Goal vs Event

Understanding when to use goals versus plain events:

Use Goals When...	Use Events When...
Tracking business-critical conversions	Tracking general user interactions
Need to track monetary value	Value tracking isn't needed
Want conversion rate analytics	Just need event counts
Measuring ROI	Understanding user behavior

Best Practices

Start with key conversions: Focus on 3-5 most important goals
Assign realistic values: Use actual revenue or estimated customer lifetime value
Name goals clearly: Use descriptive names that anyone can understand
Review regularly: Check goal performance weekly to spot trends
Test thoroughly: Verify goals are tracking correctly before relying on data

Goal Tracking