Features
Page Analytics
Understand which pages drive traffic and engagement on your website.
Overview
Page analytics show you how visitors interact with individual pages on your website. Understand which content performs best and where visitors spend their time.
Top Pages
Ranked list of your most visited pages.
Entry Pages
First pages visitors see when arriving.
Exit Pages
Last pages before visitors leave.
Page Trends
Traffic changes over time per page.
Page Metrics
For each page, we track several key metrics:
| Metric | Description |
|---|---|
| Pageviews | Total number of times the page was loaded |
| Unique Visitors | Number of unique visitors who viewed the page |
| Bounce Rate | Percentage of single-page sessions starting on this page |
| Avg. Time | Average time spent on the page |
| % of Total | This page's share of total pageviews |
Viewing Page Data
- Navigate to your site dashboard
- Click "Pages" in the sidebar
- View the ranked list of pages
- Click on any page for detailed statistics
Understanding Your Data
Top Pages
Your top pages reveal what content resonates with visitors:
- Homepage typically receives the most traffic
- Blog posts show content performance
- Product pages indicate purchase intent
- Pricing pages show consideration stage visitors
Entry Pages
Entry pages are the first pages visitors land on:
- Often different from top pages
- Shows which pages attract external traffic
- Important for SEO optimization
- High-performing entry pages should be optimized for conversions
Exit Pages
Exit pages are the last pages before visitors leave:
- High exit rates aren't always bad (e.g., confirmation pages)
- Important pages with high exits may need improvement
- Look for patterns in exit behavior
Analyzing Page Performance
Bounce Rate Interpretation
- <40%: Excellent engagement
- 40-55%: Average performance
- 55-70%: Room for improvement
- >70%: May need attention
Note: Some pages naturally have higher bounce rates (e.g., blog posts, landing pages with external links).
Time on Page
- Longer time usually indicates engagement
- Compare against content type expectations
- Short articles: 1-2 minutes
- Long-form content: 5-10+ minutes
- Product pages: 2-4 minutes
Page URL Formatting
Pages are tracked by their URL path:
- Query parameters are excluded by default
- URLs are normalized (lowercase, trailing slashes removed)
- Hash fragments are not tracked
Best Practices
- Monitor top pages regularly: Watch for traffic changes
- Optimize high-traffic pages: Focus improvement efforts where they matter most
- Investigate high bounce rates: Identify and fix underperforming pages
- Track new content: Monitor blog posts and new pages after publishing
- Compare time periods: Look for trends and seasonal patterns
API Access
Access page analytics via API:
GET /sites/{site_id}/analytics/pages- Top pagesGET /sites/{site_id}/analytics/entry-pages- Entry pagesGET /sites/{site_id}/analytics/exit-pages- Exit pages