Invoker Analytics vs Fathom Analytics
Comparing two privacy-first analytics platforms. Both respect user privacy, but they differ in advanced features and pricing structure.
Fathom Analytics is a well-established privacy-first analytics tool known for its simplicity and strong privacy stance. It's been around since 2018 and has a loyal user base.
Invoker Analytics offers similar privacy guarantees with additional advanced visualization features like heatmaps, cohort analysis, and conversion funnels for users who need deeper insights.
Feature Comparison
| Feature | Invoker | Fathom |
|---|---|---|
| Privacy-First Design | ||
| No Cookies Required | ||
| GDPR Compliant | ||
| Lightweight Script | ||
| Real-time Analytics | ||
| Custom Events | ||
| Goal Tracking | ||
| UTM Campaign Tracking | ||
| Conversion Funnels | ||
| Cohort Analysis | ||
| Heatmap Visualization | ||
| Email Reports | ||
| Dashboard Sharing | ||
| Unlimited Team Members | ||
| API Access | ||
| Data Export | ||
| EU Data Residency | ||
| Uptime SLA | ||
| All Sites Overview | ||
| Traffic Filtering |
Pricing Comparison
| Monthly Pageviews | Invoker | Fathom |
|---|---|---|
| Up to 100K | $9/mo | $14/mo |
| Up to 500K | $19/mo | $24/mo |
| Up to 1M | $49/mo | $44/mo |
| Up to 5M | $79/mo | $74/mo |
Key Differences
Advanced Analytics
Invoker includes advanced features that Fathom doesn't offer: conversion funnels for tracking multi-step user journeys, cohort retention analysis, and traffic heatmaps showing when visitors are most active.
Pricing Structure
Both tools offer competitive pricing. Invoker is slightly cheaper at lower traffic levels, while Fathom becomes more cost-effective at higher volumes. Both offer annual billing discounts.
Company History
Fathom has been around since 2018 and is a well-established player in the privacy analytics space. They're known for their strong stance on privacy and have built trust over years of operation.
When to Choose Fathom
- You value a company with a longer track record
- You have very high traffic (5M+ pageviews)
- You prefer the most minimal feature set
- Brand recognition matters to your stakeholders
When to Choose Invoker
- You need conversion funnels and cohort analysis
- You want traffic heatmap visualizations
- You're price-sensitive at lower traffic levels
- You want more advanced reporting capabilities