Invoker Analytics vs Plausible Analytics
Both Invoker and Plausible are privacy-first analytics tools. Here's how they compare on features, pricing, and what makes each unique.
Plausible Analytics is an excellent open-source, privacy-first analytics tool with a clean interface and self-hosting option. It's well-established and has a strong community.
Invoker Analytics offers similar privacy guarantees with additional advanced features like cohort analysis, heatmaps, and conversion funnels at competitive pricing, especially for higher traffic sites.
Feature Comparison
| Feature | Invoker | Plausible |
|---|---|---|
| Privacy-First Design | ||
| No Cookies Required | ||
| GDPR Compliant | ||
| Lightweight Script | ||
| Real-time Analytics | ||
| Custom Events | ||
| Goal Tracking with Values | ||
| UTM Campaign Tracking | ||
| Conversion Funnels | ||
| Cohort Analysis | ||
| Heatmap Visualization | ||
| Email Reports | ||
| Dashboard Sharing | ||
| Team Members | ||
| API Access | ||
| Data Export (CSV/JSON) | ||
| Self-Hosted Option | ||
| Open Source | ||
| All Sites Overview | ||
| Traffic Filtering (IP/Country) |
Pricing Comparison
| Monthly Pageviews | Invoker | Plausible |
|---|---|---|
| 10K pageviews | $9/mo | $9/mo |
| 100K pageviews | $19/mo | $19/mo |
| 1M pageviews | $49/mo | $69/mo |
| 10M pageviews | $99/mo | $169/mo |
* Prices as of January 2025. Both offer annual billing discounts.
Key Differences
Advanced Analytics Features
Invoker includes advanced features like cohort retention analysis, traffic heatmaps, and customizable conversion funnels that aren't available in Plausible. These are particularly useful for SaaS companies and e-commerce sites that need deeper insights.
Open Source & Self-Hosting
Plausible is fully open source and offers a self-hosted Community Edition. If you want to run analytics on your own infrastructure, Plausible is the clear choice. Invoker is cloud-only, which means less maintenance but no self-hosting option.
Pricing at Scale
Both tools have similar pricing at lower traffic levels, but Invoker becomes more cost-effective as your traffic grows. At 10M pageviews/month, Invoker is about 40% cheaper than Plausible.
User Interface
Both tools have clean, intuitive dashboards. Plausible's interface is extremely minimal, which some users love. Invoker offers more detailed views and visualization options while maintaining simplicity.
When to Choose Plausible
- You want an open-source solution
- You need to self-host your analytics
- You prefer the most minimal interface possible
- You want to support an established open-source project
When to Choose Invoker
- You need advanced features like cohort analysis and heatmaps
- You have high traffic and want better pricing at scale
- You want conversion funnels for tracking user journeys
- You prefer managed cloud hosting without maintenance