Invoker Analytics vs Google Analytics
A privacy-first alternative to the world's most popular analytics tool. See why thousands of websites are making the switch in 2025.
Google Analytics is powerful but comes with significant privacy concerns, complex setup, and a steep learning curve. It uses cookies, requires consent banners, and shares your data with Google's advertising network.
Invoker Analytics offers a simpler, privacy-first alternative that's GDPR compliant out of the box, doesn't use cookies, and keeps your data private. Perfect for businesses that value their visitors' privacy.
Feature Comparison
| Feature | Invoker | Google Analytics |
|---|---|---|
| Privacy-First Design | ||
| No Cookies Required | ||
| GDPR Compliant by Default | ||
| No Cookie Banner Needed | ||
| Lightweight Script (<1KB) | ||
| Real-time Analytics | ||
| Custom Events | ||
| Goal Tracking | ||
| UTM Campaign Tracking | ||
| E-commerce Tracking | ||
| Data Ownership | ||
| No Data Sampling | ||
| Simple Dashboard | ||
| No Training Required | ||
| Email Reports | ||
| Dashboard Sharing | ||
| API Access | ||
| Free Plan Available | ||
| No Data Sold to Advertisers | ||
| Open Source Option |
Why Switch from Google Analytics to Invoker?
1. Privacy and GDPR Compliance
Google Analytics uses cookies and collects personal data, requiring you to display cookie consent banners and potentially face GDPR fines. Several EU data protection authorities have ruled Google Analytics illegal under GDPR.
Invoker Analytics is privacy-first by design. We don't use cookies, don't track personal data, and anonymize IP addresses. This means no cookie banners needed and full GDPR compliance out of the box.
2. Simplicity vs Complexity
Google Analytics 4 (GA4) has a steep learning curve. The interface is complex, reports require custom configuration, and most users only scratch the surface of its capabilities.
Invoker provides a clean, intuitive dashboard that shows you exactly what you need to know. No training required, no complex configuration, just actionable insights.
3. Website Performance
The Google Analytics script is over 45KB and can impact your Core Web Vitals scores. It also makes multiple requests to Google's servers.
Invoker's tracking script is under 1KB, loads asynchronously, and has zero impact on your website's performance or Lighthouse scores.
4. Data Ownership
With Google Analytics, your data feeds into Google's advertising ecosystem. Google uses this data to build user profiles and serve targeted ads across the web.
With Invoker, your data is yours. We don't sell it, share it with advertisers, or use it for any purpose other than providing you with analytics.
5. No Data Sampling
Google Analytics samples data for high-traffic sites in the free version, meaning you're not seeing accurate numbers.
Invoker shows you 100% of your data, always. No sampling, no estimates.
When to Choose Google Analytics
Google Analytics might be better if you:
- Need deep integration with Google Ads and the Google Marketing Platform
- Require advanced attribution modeling
- Have a dedicated analytics team to manage complex reports
- Don't mind the privacy trade-offs
When to Choose Invoker
Invoker is the better choice if you:
- Value your visitors' privacy
- Want GDPR compliance without the hassle
- Need simple, actionable analytics
- Care about website performance
- Want to own your data
- Don't want to display cookie banners
Pricing Comparison
Google Analytics is free for most users, but comes with hidden costs: compliance risk, performance impact, and the value of your data to Google.
Invoker offers transparent pricing starting at $9/month for up to 100K pageviews, with a 14-day free trial to test everything out.